NovaLight
Web-Development
branding
Context
NovaLight Capital is a global advisor and investor in sustainable finance. With over $2 billion USD in funding contracts under development and a strong focus on emerging markets, NovaLight operates at the intersection of renewable energy, investment, and green energy advisory. Their team brings over 50 years of combined experience, offering end-to-end services across fund management, advisory, and project execution driving the global energy transition while delivering risk-adjusted returns for investors.
Their mission is to accelerate the shift away from fossil fuels by investing in sustainable, commercially viable projects that contribute to long-term environmental progress.
Challenge
Despite their expertise and global impact, NovaLight’s digital presence didn’t reflect their scale or ambition. Their existing website, built in Wix it was overly simplistic, and their visual identity lacked the professionalism and credibility expected in the finance and sustainability sectors. The brand didn’t communicate their authority, nor did it clearly articulate the breadth of services they offered or the value they provided to investors and partners.
NovaLight needed a brand and website that would:
Reflect their global reach and financial expertise
Appeal to institutional investors, governments, and energy clients
Clearly explain their services across advisory, investment, and project development
Instil trust, professionalism, and a sense of modern, forward-thinking purpose
Outcome
We delivered a full-scale branding and digital transformation across Branding, UX, UI, Copywriting, and Web Development in Framer.
Branding
We began with a strategic visual identity project, including:
Logo Design: A clean, abstract mark inspired by renewable energy forms—resembling a wind turbine or sustainable energy icon
Colour Palette: Deep navy and bright blue tones designed to build trust, convey clarity, and reflect the energy sector
Brand Assets: A full suite of digital materials, including LinkedIn covers, Instagram templates, and presentation graphics
UX & UI Design
We designed the full site in Figma, developing a scalable UI system and site structure that clearly communicated NovaLight’s services and strengths.
UX Strategy: Structured user journeys to guide different audience types investors, clients, and partners through the NovaLight offering
UI Design: Clean, professional layouts with space for case studies, sector focus areas, team credibility, and global projects.
We authored the full site copy with close input from the client, defining a tone that was professional yet accessible balancing technical financial language with clear messaging around sustainability, trust, and innovation.
Framer Development
We built the site in Framer, delivering a smooth, responsive experience that brings the brand to life across devices.
Fully responsive, fast-loading website, Editable CMS for future updates, Integrated animations and visual storytelling elements to elevate the user experience.
Since launch, NovaLight’s new website has significantly elevated their positioning, the client was extremely pleased with the results, and the site now accurately reflects the credibility, expertise, and ambition behind their mission.
